Reasons for the Trend
The industry and media have been giving enormous limelight to the latest trends in lifestyle and fashion. The symbolic representation of class and standard through them depicted the importance of it in the current society. Fashion icons delivered their perception of styling, and a particular lifestyle was set by them, followed by a huge crowd. Lifestyle and Vogue are not limited to clothing but also extended to other fields that include:
- Accessories and Footwear
- Hair colour and Makeup
- Classy Furniture
- Latest Electronic Appliances
- Trending Gadgets and Technology
- Many other days to day products that we use
These products are covered in lifestyle and fashion that we can not ignore or run away from them.
Effect of Covid-19 on the Industry
The year 2020 has impacted every business either positively or negatively. Some managed to go through this tuff time, while others have seen a shutdown. The fashion and Lifestyle industry had put forward some initiatives that kept their business going amid this harsh period. The doorstep delivery and e-commerce sites have helped them reach their customers and fulfil their requirements. Online sales have doubled in this time only due to the new trading tricks.
Some clothing brands collaborated to bring the fabric to India, having the virus-resisting capability. This included workwear, loungewear, and face masks, which are the most important piece of cloth right now. Moreover, work from home status has made even pyjamas and t-shirts the latest lifestyle.
The gain in the Market
Online shopping has seen an increase in sales and the market, leading to a large shoot in the market value. Online sales have continued to be 120% – 150% higher than the year before. Policies of exchange and return have gained many followers on online shopping sites on the same day. Most of these sales were to keep a hold of the latest lifestyle and fashion. The essential daily section of online shops and the clothing, footwear, and accessories segments have seen growth amidst this period. It has helped them to gain the customers’ trust. All these factors play a huge role in boosting the lifestyle and fashion market.
Role of the Customers in the Pull-up
With the hike in technologies, the industry has also changed the dynamics of fashion and lifestyle. The New normal for people is comfort and ease. Forecasting fashion and trends help to predict the behaviour and habits of a customer according to his state of mind at present. A customer’s location, culture, and new fashion cycle also help get the idea of his style choice.
Today, these businesses depend upon not only the designers but also the priority of their customers. The designers work according to the requirements of the customers. Now, the trade studies the interest of common people also. The trends in fashion and lifestyle are initiated by ordinary people too. The industry has left no stone unturned to maintain its stature in the peddle now through the consumers, which signifies the new role of the general public in defining the latest fashion and lifestyle trends.